Purely K Branding Session

Purely K Branding Session

Rebranding is a huge task, and one of your final steps before relaunch should be loading up your website and social media queue with fresh, new, professional photography. Katie of Purely K Skincare was well aware of this, and hired us to shoot lifestyle headshots and product photos in her home and office before she relaunched her skincare business.

Katie had taken the necessary time to redefine her brand and knew what she wanted to talk to her audience about on social, which made her shoot more productive than if she hadn’t put the effort into creating her vision. Vision specificity is directly related to how useful your images will be on your website and social media feed. Katie’s brand is holistic, natural and relaxed, and I think that message comes across well in her collection.